pattern and style...

This post is all about my interest with pattern!! I don't think I want to use a repetitive pattern for this brief as I don't think it will fit, however I am interested in using type as a pattern or pattern a simple patterned background. I am going to use the images below to help inform my initial ideas and see what happens!!

colour investigation...

AS I have mentioned before colour, for me, is key in this brief. I want to make the product stand-out by using bright colours, however I am wary of the artificial issues with using bright colours, especially as I am trying to produce a healthy package!

Below are some examples of food packaging which have used bright colours and it works. One thing I have noticed from these images is that when colour is used, white seems to be the secondary colour - almost to tone he piece down. This is definitely something to keep in mind when I start designing.


I have also included a poster design which I was really drawn to. Again a limited, bright colour palette has been used with white as the secondary colour. But I am more interested in the relationship with the colours. Maybe try this on a design - a one colour image background and then bright colourful font over the top.

organic and branding...

Below you can see a piece of packaging design for Clipper. I have included this as it has an organic feel to it and looks healthy. This is due to the colour palette and paper stock, it may not even be sustainable but definitely LOOKS like it (this ties into my dissertation topic) and I am interested to know if people do associate recycling/greens and browns with healthy living.

The next image is the packaging for Elphin. It is very simple but definitely has stand-out on the shelf. I am interested in using a limited colour palette for my brief as I think this may help it to stand out and draw your attention to it.

Branding-wise, I am unsure what direction to go in as the name has already been selected, 'Oats So Simple'. However, the O in oats is an obvious starting point for my development. This is why I have included the jenis logo. It is the correct colour palette, uses the O as a main holding space and the font selected is almost of a 'food' quality - looks drippy, flowing and could be made from the oats.

The rest of thei mages are just some interesting designs I have found that use some good fonts, or clever imagery. I am going to use these in my development of ideas.

Alana....

Another company that has muesli products...

A very simple design, with eye-catching colours and an interesting cut-out used to view the product. Using the brown card makes the product look organic and healthy.

The range works well together and the branding is quite unique and diverse. Interesting bit of detail at the bottom to frame the design.

Nestle...

Another competitor in the 'oats' market is Nestle, with Oats and more.

Their design is simple and focuses on the branding and flavour cues.

Looks much more appealing then some of the oat packaging I have found! The colour palette is still important and seems to be like the other brands I have looked at - one main colour but with a range of gradients and shades. Font selection also seems to be a key factor to the designs in this market.

Dorest cereals...

Another brand I thought to look at was dorest cereals. They are also known primarily for their package design. It is simple, effective and eye-catching. The colours do not need to be bright and garish for the product to stand out. Love the cut-out detail in the pack, however, I must remember my design is going on a pot instead of a box.

Jordans again...

Been looking at other existing oat packaging and I found this....

...another Jordans product, with the same layout and colour palette as the muesli. Think the image in the middle is not as affective as the type used in the muesli. Also the font selection for the 'quick and creamy' doesn't sit right to me.

Jordans...

After looking at Mullerice I decided to look at Jordans. Below you can see the old design and the new one which was done by pearlfisher.

The change is dramatic. Before, the product looked dated and uninteresting. Whereas now the pack stands out, the brand is stronger

Muller...

I decided to check Muller out first as they are the main competitors to Quaker. I know the new product would be on the same shelf area as Mullerice, hence me looking at their existing packaging.

As it happens Muller have recently redesigned their pots from this....

...to this....

The change is dramatic and definitely an improvement! The new packaging uses a smaller brand logo and focuses more on the rice, however you still read the branding clearly. Also the new packaging has health values included on the lid, this shows they are trying to target a new market as well as keep their existing customers. From a design point-of-view, the colours and layout have a lot of shelf impact and are more modern and simple. It is more like the Jordan's muesli idea and I think it works well. This also shows that bright colours can be used and does not look fake.

Below is a screenshot of the mullerice page and you can see more of the range. As a series I think they work really well as the only things changing from pot to pot are the colours, flavour details and the image of fruit on the lid.

Definitely need to keep this design in mind as Quaker Oats are going to be competing against them on the shelf.

Initial design from Quaker...

Within the brief pack we were provided with this initial design that has already been done for this brief. Below is the design solution, however the feedback was as follows....

GOOD -

1. "Quaker Oats" good support

2. Attractive design

3. Looks natural and healthy

BAD -

1. Lacks impact on-shelf

2. Room to improve premium

3. Doesn't look delicious

I agree with the feedback and believe the design requires more impact - maybe from font or colour selection.

One issue is going to be keeping the healthy feel but using brighter colours - may start to look artificial.

Next step is for me to look at the competitors and existing design for this area of the food market.