organic and branding...

Below you can see a piece of packaging design for Clipper. I have included this as it has an organic feel to it and looks healthy. This is due to the colour palette and paper stock, it may not even be sustainable but definitely LOOKS like it (this ties into my dissertation topic) and I am interested to know if people do associate recycling/greens and browns with healthy living.

The next image is the packaging for Elphin. It is very simple but definitely has stand-out on the shelf. I am interested in using a limited colour palette for my brief as I think this may help it to stand out and draw your attention to it.

Branding-wise, I am unsure what direction to go in as the name has already been selected, 'Oats So Simple'. However, the O in oats is an obvious starting point for my development. This is why I have included the jenis logo. It is the correct colour palette, uses the O as a main holding space and the font selected is almost of a 'food' quality - looks drippy, flowing and could be made from the oats.

The rest of thei mages are just some interesting designs I have found that use some good fonts, or clever imagery. I am going to use these in my development of ideas.