colour investigation...

AS I have mentioned before colour, for me, is key in this brief. I want to make the product stand-out by using bright colours, however I am wary of the artificial issues with using bright colours, especially as I am trying to produce a healthy package!

Below are some examples of food packaging which have used bright colours and it works. One thing I have noticed from these images is that when colour is used, white seems to be the secondary colour - almost to tone he piece down. This is definitely something to keep in mind when I start designing.


I have also included a poster design which I was really drawn to. Again a limited, bright colour palette has been used with white as the secondary colour. But I am more interested in the relationship with the colours. Maybe try this on a design - a one colour image background and then bright colourful font over the top.