Within the brief pack we were provided with this initial design that has already been done for this brief. Below is the design solution, however the feedback was as follows....
GOOD -
1. "Quaker Oats" good support
2. Attractive design
3. Looks natural and healthy
BAD -
1. Lacks impact on-shelf
2. Room to improve premium
3. Doesn't look delicious
I agree with the feedback and believe the design requires more impact - maybe from font or colour selection. One issue is going to be keeping the healthy feel but using brighter colours - may start to look artificial.
Next step is for me to look at the competitors and existing design for this area of the food market.
No comments:
Post a Comment