Found this pattern on WGSN as well. I do not like the colour palette especially, but it is relevant to the design. I personally think it is a pattern of fossils.
This then gave me the idea of staying with the different themes (rural and urban) but do a contrast of the ground in each of these locations. For example, rural could be grass, mud, fossils, pebbles or soil. Then urban could be tarmac, pavement slabs, concrete or brick.
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