References...

REFERENCES:
Other peoples work that I have used in my own, final pieces...

STATIONERY BRIEF:
1. Beauty Therapist background =

http://www.quiltfusion.com/

2. Dressmakers pattern cut:

http://www.fashion-era.com/

OLD WIVES' TALES BRIEF:
1. Illustrations on the front of the book cover.http://www.flickr.com/photos/grailchaser/161517026/in/set-72157600178900759/

important note...

NOTE:

When my computer broke over Easter and I had to buy a replacement laptop the technician in the shop was able to save most of my work, however a few things were lost.
This included the following:
1. My design content interview emails from FLB, hurricane and 1HQ.
2. My design content questionnaires from FLB and hurricane.
3. My firefox bookmarks; I had one for my FMP/Design Context and this could not be moved across.

font and colour decisions...

Now I have to start designing my 'books'. I have selected a cream card for the boxes as I feel it will be strong enough and it will also have more warmth to it over stark white.

As a result of this I need to find 8 colours which will work with the cream background. Below are some of the colour palettes I have been testing. I feel the first lot are too vivid and in your face. I am drawn to the next palette, however a few of them are very similar and do not have enough contrast against each other. The 3rd palette is getting there, but some of the colours are too bold and in your face.

Finally the fourth range of colours. I believe these work well together and also allow a strong enough distinction between them.
Having selected the final colour palette I now need to discover the most relevant font types for each of the topics.

Below are some of the test fonts I experimented with hoping to discover the right one.

The fonts in red show the ones I have selected for each topic.
I felt sophistication needed to be posh, complete and italic. For low-fi I automatically thought of a typewriter used to produce the type on a publication. Next was decorative, I thought of using over the top, serifed fonts, however I thought the rosewood font I selected showed a different side to the topic. Informative, needed to be strong, clear and easy to read. Traditional required a serifed font and something easily recognisable. Contemporary needed to be bold, clear, simple and eye-catching. I selected the dotted font for sustainable as it would use less ink than the others. Finally, for disposable I wanted to pick a font which was used on packaging and was not very popular - therefore people would be happy to throw it away.

Below are the final pairs (opposites) and their selected colouring.

existing imagery for ideas...

ACUPUNCTURIST:

Looks more like a masseur business card but it still very clever.
Like the abstract illustration of the needles...

I had thought of this idea too, using the needle punctures to create the font, however as it has been done (well) I will move on from this idea.

existing imagery for ideas...

DRESSMAKER:

An existing blank business card:
too dull and plain


Perhaps instead typical equipment a dressmaker would use why not have the background as a number of different fabrics?
An existing business card for a dressmaker:
Very simple and effective. Shows the name clearly and looks professional.

A pattern cut that I could develop to be a business card. This could come in an envelope (like it typically would) and then the business card could be wrapped up inside of this too.

existing imagery for ideas...

FORTUNE TELLER:
I want to use typical images and processes a fortune teller would use so that it is very clear what the business card and stationery is selling...

Tarot Cards are an obvious device that could be turned into business cards. Maybe leave the front side as a tarot and just have the relevant information on the back of it.

A channel 4 poster, which I am drawn to due ot the selection of fonts and layout.

An existing business card: Maybe too typical?
Am drawn to the colour palette of this poster and think the symmetrical writing and illustration really works with the fortune teller idea. Maybe too busy for a business card/stationery. But could be developed...

Slightly too scary and gypsy like for what I want to achieve with this brief...
Maybe something more fun and the business card could actually be a miracle fish - the packaging would lend itself to the business card format.
More tarot cards...
Other than tarot cards and miracle fish I could use palm reading as a device for stationery...

existing imagery for ideas...

MILKMAN:

Thought of making the business card like a glass - a container for holding the milk and it could be showing the levels etc.

Another idea I had was to make the business card into a 3d milk carton. I do really like this idea but I am unsure how much information from a real carton (below) I would include on the business card.
More examples of milk cartons I could base my designs on...